Catalog Shoot

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Elite Camps needed a way to showcase the dynamic environment and the core value addition of their camps, which traditional static posts were not able to capture effectively.
Paloma Blanca, with its sister company Mikaella, sought

a new approach to showcasing their latest bridal gown collections. The challenge was to create captivating catalog videos during the ongoing photoshoot, without allocating extra time, for use on their website and by retailers on

in-store TVs.

Strategic Audience Segmentation:

Leveraging the See-Think-Do-Care model, we identified and segmented Elite Camps’ target audience to understand their unique needs and interests at every phase of the customer journey.

Content Strategy Development:

With the audience segments in mind, we crafted content pillars that addressed the specific interests and concerns of each group. This ensured that our video content was not only engaging but also deeply resonant with viewers at every stage.

Consistent Video Content Creation:

We committed to delivering between ten to fifteen high-quality, organic social media videos each month. These pieces were carefully designed to reflect the core values and vibrant energy of Elite Camps, ensuring a consistent and impactful brand presence across all digital platforms.
To meet this challenge head-on, meticulous pre-shoot planning was crucial. I crafted an essential shot checklist, ensuring we captured every moment needed to weave together the story of each gown in post-production.

The result was a series of cinematic-style catalog videos, each maintaining a consistent style to appear as part of

a cohesive collection.

Boost in Registrations:

A marked increase in camp registrations and inquiries, demonstrating the effectiveness of the targeted video content.

Social Media Success:

Enhanced social media engagement, with a noticeable increase in shares, comments, and likes, indicating a deeper connection with the audience.

Community Building:

Positive feedback from the community, affirming that the videos authentically represented the transformative experience offered by Elite Camps.

Client Satisfaction:

Clients were thrilled with the videos, especially given the tight time frame.

Enhanced Online Showcase:

The videos enriched the online product displays, offering potential brides a closer look at the intricate details of each gown.

Retailer Support:

Retail partners received vertical video ads tailored for in-store displays, enhancing the shopping experience for customers and driving interest in the latest collections.

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RESULTS

Client Satisfaction:

Clients were thrilled with the videos, especially given the tight time frame.

Enhanced Online Showcase:

The videos enriched the online product displays, offering potential brides a closer look at the intricate details of each gown.

Retailer Support:

Retail partners received vertical video ads tailored for in-store displays, enhancing the shopping experience for customers and driving interest in the latest collections.

PROBLEM STATEMENT:

Paloma Blanca, with its sister company Mikaella, sought a new approach to showcasing their latest bridal gown collections. The challenge was to create captivating catalog videos during the ongoing photoshoot, without allocating extra time, for use on their website and by retailers on in-store TVs.

SERVICES:

To meet this challenge head-on, meticulous pre-shoot planning was crucial. I crafted an essential shot checklist, ensuring we captured every moment needed to weave together the story of each gown in post-production.

The result was a series of cinematic-style catalog videos, each maintaining a consistent style to appear as part of a cohesive collection.