Retail Store

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Elite Camps needed a way to showcase the dynamic environment and the core value addition of their camps, which traditional static posts were not able to capture effectively.
Paloma Blanca, with its sister company Mikaella, sought

a new approach to showcasing their latest bridal gown collections. The challenge was to create captivating catalog videos during the ongoing photoshoot, without allocating extra time, for use on their website and by retailers on

in-store TVs.
Urban Customs was engaged in creating compelling products but struggled to effectively showcase the essence and dynamism of their creations on social media. Their digital presence was hampered by low-quality behind-the-scenes (BTS) videos and static mock-up posts, which failed to capture the true spirit of the brand and its offerings.

Strategic Audience Segmentation:

Leveraging the See-Think-Do-Care model, we identified and segmented Elite Camps’ target audience to understand their unique needs and interests at every phase of the customer journey.

Content Strategy Development:

With the audience segments in mind, we crafted content pillars that addressed the specific interests and concerns of each group. This ensured that our video content was not only engaging but also deeply resonant with viewers at every stage.

Consistent Video Content Creation:

We committed to delivering between ten to fifteen high-quality, organic social media videos each month. These pieces were carefully designed to reflect the core values and vibrant energy of Elite Camps, ensuring a consistent and impactful brand presence across all digital platforms.
To meet this challenge head-on, meticulous pre-shoot planning was crucial. I crafted an essential shot checklist, ensuring we captured every moment needed to weave together the story of each gown in post-production.

The result was a series of cinematic-style catalog videos, each maintaining a consistent style to appear as part of

a cohesive collection.
We leveraged our video marketing and production expertise to transform Urban Customs' social media presence. Our service involved:

Dynamic Video Creation:

Producing high-quality videos that accurately captured the beauty and essence of Urban Customs' products, tailored for social media platforms.

Engaging Content Strategy:

Developing a content strategy that utilized social media-specific style videos to resonate with Urban Customs' urban target audience, enhancing the brand’s online visibility and engagement.

Boost in Registrations:

A marked increase in camp registrations and inquiries, demonstrating the effectiveness of the targeted video content.

Social Media Success:

Enhanced social media engagement, with a noticeable increase in shares, comments, and likes, indicating a deeper connection with the audience.

Community Building:

Positive feedback from the community, affirming that the videos authentically represented the transformative experience offered by Elite Camps.

Client Satisfaction:

Clients were thrilled with the videos, especially given the tight time frame.

Enhanced Online Showcase:

The videos enriched the online product displays, offering potential brides a closer look at the intricate details of each gown.

Retailer Support:

Retail partners received vertical video ads tailored for in-store displays, enhancing the shopping experience for customers and driving interest in the latest collections.

Elevated Brand Representation:

The new dynamic videos provided a true reflection of Urban Customs' innovative products, conveying the brand's vibe and essence more effectively.

Boosted Social Media Engagement:

The shift to high-quality, engaging video content led to increased interaction on social media platforms, strengthening the connection with the target audience.

Enhanced Digital Presence:

Urban Customs' enhanced digital portrayal attracted more attention, positioning the brand as a leader in its niche and driving consumer interest.

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RESULTS

Elevated Brand Representation:

The new dynamic videos provided a true reflection of Urban Customs' innovative products, conveying the brand's vibe and essence more effectively.

Boosted Social Media Engagement:

The shift to high-quality, engaging video content led to increased interaction on social media platforms, strengthening the connection with the target audience.

Enhanced Digital Presence:

Urban Customs' enhanced digital portrayal attracted more attention, positioning the brand as a leader in its niche and driving consumer interest.

PROBLEM STATEMENT:

Urban Customs was engaged in creating compelling products but struggled to effectively showcase the essence and dynamism of their creations on social media. Their digital presence was hampered by low-quality behind-the-scenes (BTS) videos and static mock-up posts, which failed to capture the true spirit of the brand and its offerings.

SERVICES:

We leveraged our video marketing and production expertise to transform Urban Customs' social media presence. Our service involved:

Dynamic Video Creation:

Producing high-quality videos that accurately captured the beauty and essence of Urban Customs' products, tailored for social media platforms.

Engaging Content Strategy:

Developing a content strategy that utilized social media-specific style videos to resonate with Urban Customs' urban target audience, enhancing the brand’s online visibility and engagement.