real
Estate
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Challenge:
Recognizing the need for sample videos to pitch to real estate clients, I sought a creative solution to showcase my ability to bring interior spaces to life through video.
SERVICES:
I chose IKEA's downtown showroom for its variety of pre-made sample rooms, offering a perfect backdrop to demonstrate my skills.
Capturing these spaces, I created a series of videos turning each room into a story of possibility and inspiration for potential real estate projects.
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Elite Camps needed a way to showcase the dynamic environment and the core value addition of their camps, which traditional static posts were not able to capture effectively.
Paloma Blanca, with its sister company Mikaella, sought
a new approach to showcasing their latest bridal gown collections. The challenge was to create captivating catalog videos during the ongoing photoshoot, without allocating extra time, for use on their website and by retailers on
in-store TVs.
Recognizing the need for sample videos to pitch to real estate clients, I sought a creative solution to showcase my ability to bring interior spaces to life through video.
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Strategic Audience Segmentation:
Leveraging the See-Think-Do-Care model, we identified and segmented Elite Camps’ target audience to understand their unique needs and interests at every phase of the customer journey.
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Content Strategy Development:
With the audience segments in mind, we crafted content pillars that addressed the specific interests and concerns of each group. This ensured that our video content was not only engaging but also deeply resonant with viewers at every stage.
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Consistent Video Content Creation:
We committed to delivering between ten to fifteen high-quality, organic social media videos each month. These pieces were carefully designed to reflect the core values and vibrant energy of Elite Camps, ensuring a consistent and impactful brand presence across all digital platforms.
To meet this challenge head-on, meticulous pre-shoot planning was crucial. I crafted an essential shot checklist, ensuring we captured every moment needed to weave together the story of each gown in post-production.
The result was a series of cinematic-style catalog videos, each maintaining a consistent style to appear as part of
a cohesive collection.
I chose IKEA's downtown showroom for its variety of pre-made sample rooms, offering a perfect backdrop to demonstrate my skills.
Capturing these spaces, I created a series of videos turning each room into a story of possibility and inspiration for potential real estate projects.
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© 2024 KCNavik.com
